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Imagine walking into an
art gallery and everything on display is based on how you feel.

That’s how the people of Stockholm will experience The Emotional Art Gallery. Starting March 7, hundreds of Clear Channel’s digital billboards in Stockholm’s Metro will transform into the world’s longest digital art exhibition. The selection of artworks will be triggered by citizens’ real-time emotions — through an algorithm that uses open data to analyze the current mood of the citizens throughout the day.

Based on the outcome, the digital gallery will exhibit artworks created specifically by artists from around the world to remedy negative feelings. Why? Because recent research shows that Stockholm’s citizens are the most stressed in Sweden. And that one main reason is urbanization and the increasing number of people using the Metro for their daily commute.

So on your next commute, treat yourself to some well-deserved art.

 
 
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LOVE

by Emilie Mottet & Eric Severin


Learn more about
their artwork here.

 
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Interested in writing
about the project?

Find more information and high-res material here or
contact David Klagsbrun at Clear Channel Scandinavia.

 
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