by Andreas Wannerstedt
About the artwork
Life is stressful. You have responsibilities, personal goals, relationships, and so on. Since we are surrounded by so much chaos in our everyday lives and media, I wanted to create an animation that is the direct opposite to this.
This animation is an abstract interpretation of keeping calm, the skill of having peace of mind despite the chaos of life. There is something satisfying about things smoothly moving together in perfect harmony, and I think that these kind of motion patterns can result in a calming and almost hypnotic effect.
Stop for a moment, get lost in this and keep calm.
Andreas Wannerstedt is a Stockholm based artist and art director who crafts unique 3D sculptures and mesmerizing looping animations.
The imagery of Andreas is both sophisticated and whimsical, featuring simple and playful geometric shapes in balanced compositions, together with organic textures and harmonizing color palettes. His perfectly synchronised animations has often been described as “oddly satisfying”, since the overall effect evokes a strangely hypnotizing feeling which makes the viewer relaxed and even meditative. Although his animations are vaguely based on real world behaviours, they often break the boundaries of tolerances, friction and gravity, enabling endless motions of the cleanest order.
During the last 14 years he’s been doing commissioned work for recognisable brands such as Google, Adidas, Ikea, Coca-Cola, Spotify, Absolut Vodka, Red Bull, Squarespace etc. His animations have fascinated millions of viewers around the world and his work has been highlighted on Behance Network, Designboom, Stash Magazine, Fubiz, Vimeo Staff-Pick, 9gag, UNILAD, VT, Huffington Post, Business Insider, LAD Bible, FWA, Designcollector, and Mindsparkle Mag among others.